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ICO or Initial Coin Offering is one of the best method of choice for startups to raise funds for their projects on blockchain technology.
ICO is the process of raising capital by selling their own token in exchange for, mainly, Bitcoin or Ethereum.
A lot of investors are getting attracted to ICOs primarily due to the reason that the rate of returns on ICO investments are much higher compared to the other formats.
Apart from this, the blockchain market is now getting crowded and the ICOs need to stand out in the competitive space. Hence affiliate Marketing for ICO Promotion plays an important role. We will discuss about how to promote ICO using affiliate marketing.
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Actually it depends on a number of factors such as the offering, the technology and the team, it largely boils down to how well you market your ICO to potential investors.
Even though the general advertising can produce good results, it can be an expensive strategy- one that directly affects the overall returns from the ICO.
Marketing of an ICO requires much time and effort. It’s very important to reach the right people with the right message. General marketing may sometimes end up wasting a lot of money without any guaranteed results. Thats where Affiliate Marketing enters as a viable alternative to promote an ICO.
In affiliate marketing, the affiliates will earn money only for the sales or leads they generate. In this system of advertising, the advertiser ends up paying only for conversion and not for clicks or impressions.
Affiliate Marketing has a lot of benefits compared to the traditional marketing methods. And they are:
Attracting the right investors towards your offering is of utmost importance, as the market is flooding with ICOs.
There are a lot of firms that offer affiliate marketing services specifically for the ICO segment. You can either use the same or build your own affiliate marketing program.
Some media companies are banning crypto marketing, at the same time, affiliate marketing has emerged as one of the most effective and cost-beneficial marketing strategies for ICO.
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